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This section is all about staying in the know. Quick reads, to stay connected to our ever evolving industry.

Creative Operations is on the Rise

Balancing Tech Efficiency with Human Ingenuity

As highlighted in the 2025 Cella Report, creative operations are moving faster than ever. With marketing becoming increasingly digital-first, the push for more content—delivered at both high speed and high quality—is intensifying. However, it’s not just about moving quickly anymore. The real edge comes from working smarter, scaling effectively, and producing work that stands out.

According to the report, approximately three-quarters of creative work is tied to production—things like design adaptations (34%) and asset delivery (41%). That makes efficiency and scalability non-negotiables for teams. At the same time, the demand for specialized skills is climbing: video production expertise is expected to nearly double from last year’s levels (36% → 62%), with motion graphics (37%) and social media content (32%) also seeing a steady rise. This supports the increase of Creative Operations roles, posted across various job boards.

You can read the full Cella 2025 Report here.​​
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Design Ops vs Creative Ops

The Distinction Between the Two

As our industry evolves, new terms and functions are emerging to help teams work smarter, especially tied to operations. Two on the rise are DesignOps and CreativeOps. While they sound similar, they do play different roles — and here's the difference between the two.

• DesignOps focuses on the inner workings of product design. It’s about systems, libraries, and research processes that free UX and product designers to focus on solving user problems instead of managing logistics.
• CreativeOps looks at the bigger picture orchestration of creative work. It ensures cross-disciplinary teams — designers, copywriters, videographers, producers, and more — can align and deliver campaigns, content, and brand assets at scale.

The distinction comes down to scope: DesignOps zooms in on product design efficiency, while CreativeOps zooms out to manage creative production across the entire organization.

As creative operations continues to expand, having clarity on these roles will only become more important.

To check out a more in-depth breakdown see here for more.

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This is a just for fun creative section to learn statistics in the Brand industry, following trends in brand expression.

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Brand Colour Recognition Statistics 2025

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Colour is in, it has been in. From matching apparel sets, to new product design. We've moved out of the minimlist era and into vibes and colour. Here are a few highlights reported by Digital Marketing Agency, Amra and Elma.
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It's been reported of an:

• 80% increase in brand recognition by companies who leveraged their brand identity using signature colour boosts
• 81% of those surveyed recall a brand colour vs 43% recall the brands name
• 62-90% of a consumers first impression is based on colour

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• Blue is recorded as most popular (no surprise at all with this one!) - 35% of the most valuable brands predominately use blue.
• 40% of Fortune 500 companies feature blue as their primary logo colour.

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